$325K in flower orders. Here's the exact build
A 4.5× return for a multi-location flower shop — walked through campaign by campaign in the video below. Then book a free 30-minute audit of your own Google Ads account: we'll show you what's being wasted, what's missing, and send you a written 90-day plan you keep either way.
The receipts behind the number
Screenshots pulled straight from the platforms we work in. Click any image to open it full size.
Google Ads accounts
Live campaign views: spend, conversions, cost per order and return.
Reporting dashboards
What produced revenue, what lagged, and what changed next.
Google Maps & local search
The free half of the same searches you're bidding on.
Meta Ads accounts
Spend, purchases and revenue across client accounts.
Email & retention campaigns
Flows that recover carts and bring past customers back.
Screenshots span Sprout Media client work across florists and other ecommerce brands. Individual screenshots are not presented as guarantees of future results.
The 4.5× didn't come from a bigger budget
It came from cutting the spend that never had a chance of converting, then rebuilding around the searches that already wanted to buy. Results vary by market, budget, offer, website, margins and execution.
Brand search was already converting and taking credit for it. The growth came from non-brand and local delivery terms that weren't being bid on at all.
Performance Max held above 3.5× while being forced toward incremental orders instead of cannibalizing brand traffic.
Paid search and the Google Business Profile were worked together, so the same searches produced two chances to win the order.
What clients say about working with Sprout
Every review we have, from florists and from the other ecommerce brands we run acquisition for.
"Within three months we were already doing $400K. Basically doubled our email revenue in two short months. The results speak for themselves."
"We saw more orders in 48 hours than we had in the entire first half of the calendar month before working with them."
"Sprout helped us bring our website, paid media and tracking into one clear growth plan. The biggest difference was finally knowing which priorities would actually move the business forward."
"The team gave us a much clearer understanding of where customers were dropping off and what needed to be fixed first. The recommendations were practical, specific and easy to act on."
"Sprout moved quickly, communicated clearly and helped us focus on the highest-leverage opportunities. We always understood what was being tested, why it mattered and what came next."
"The strategy felt tailored to our products and customers rather than copied from another brand. We received clear direction across the website, acquisition and customer follow-up."
"Sprout gave us a stronger digital foundation and a clearer plan for improving our online presence. The team explained the reasoning behind each recommendation instead of just handing over a checklist."
"The engagement brought structure to our website and growth priorities. We left each conversation with a short list of clear decisions and a better understanding of what the brand needed next."
Pick a time and we'll start on your account today
Search-terms waste report, campaign structure review, tracking check, landing-page friction, Maps overlap and your written 90-day Google Ads plan — free, and yours to keep.
What you get, and how you get it
Most "free strategy calls" are a stranger asking questions for 25 minutes and pitching for 5. We go through your account before we speak, so the call is spent showing you findings.
The audit covers
Search-terms waste report
The queries you're paying for that will never order flowers from you, and the buying searches you're missing entirely.
Brand vs non-brand split
How much of your reported ROAS is just customers who already knew your shop, and what's left once you separate it out.
Performance Max and structure review
Whether PMax is finding new orders or absorbing credit for the ones you'd have gotten anyway.
Conversion tracking check
Whether the revenue Google reports matches what actually hit your bank — the single most common broken thing we find.
Landing page and Maps overlap
Where clicks die after they arrive, and where paid search and your Google Business Profile should be working together.
Written 90-day Google Ads plan
What to cut, restructure and test first, second and third — including the lead time for Valentine's and Mother's Day. Yours to keep either way.
How the 30 minutes work
We pull your account
Read-only access to Google Ads takes about five minutes to grant and makes the spend analysis exact. Without it we still audit your visible ads, rankings, Maps profile and site.
We show you the waste
A screen-share of your own account: what's burning budget, what's mis-attributed, what's missing, and roughly what each costs you per month.
We build your plan
What to fix first, second and third. If we're a fit we'll say so on the call. If not, we'll say that too — and still send the plan.
No card. No contract. No obligation. You prepare nothing.
Why give it away? We take one florist per market, so we'd rather spend 30 minutes finding out we're a fit than three months finding out we're not. Roughly one in five shops we audit becomes a client. The other four get a plan they can run without us — and they tell other florists about it.
Questions flower shop owners ask
Is this really free, or is it a sales pitch in disguise?
It's free, and there's a pitch at the end only if we think we're a fit. We take one florist per market, so most calls end with a plan and no offer. That's why we're willing to do the account work up front — it filters better than any sales sequence.
How much does it cost if we work together?
Our base retainer is $2,500/month plus ad spend. Where you land above that depends on locations, scope, spend level and what we're responsible for solving. We tell you the number on the call, not three meetings later.
Someone already runs my Google Ads. Should I still book?
Yes, and plenty of shops do. A second set of eyes on your spend costs you 30 minutes. If your current team is doing good work you'll hear that from us and you can hand them the plan. If budget is leaking, better to know now than after Valentine's.
Do I have to give you account access?
No. Read-only access makes the analysis exact, but we can audit your visible ads, rankings, Maps profile and site without it. You decide after you book.
My spend is smaller than $72K. Is this still relevant?
Yes. The case study is one multi-location shop over a defined window, but the same problems — brand cannibalizing reported ROAS, PMax absorbing credit, broken conversion tracking, wasted search terms — show up at $2K/month as much as $20K.
My tracking is a mess. Is that a problem?
That's one of the most common findings, not a disqualifier. If the revenue Google reports doesn't match your bank, every other decision in the account is being made on bad data — and it's usually the cheapest thing to fix first.
How quickly should we expect results?
Cutting waste and fixing tracking can change the picture inside weeks; structure changes and Maps compound over longer. It depends on your market, spend, website, offer, margins and execution. No specific outcome is guaranteed.
Do you only do Google Ads?
No. We also run Meta, local SEO and Maps, website and conversion work, and email and SMS retention. But we diagnose the constraint first — if Google is where your money is leaking, that's where we start.
Will you work with another florist in my market?
No. Sprout partners with one florist per defined local market. Once a market is taken we stop accepting direct local competitors, and exclusivity goes to whoever signs first — not whoever inquired first.