Jewelry SEO & PPC Keyword Map: Volumes, CPCs, and Where Each Term Should Live
Written By Rakshith Kalapala
Use this table to plan high-intent pages and profitable campaigns. We’ve grouped every keyword with an internal link target so your site architecture and ads line up for maximum ROI.
Full Keyword Table (with Internal Targets)
| Keyword | Search Volume | Top of Page Bid (Low) | Top of Page Bid (High) | Competition | Suggested Target (Internal Link) |
|---|---|---|---|---|---|
| kays jewelry | 1,500,000 | $0.72 | $2.81 | High | Blog: “Kay Jewelers Alternatives” |
| kendrascott | 1,220,000 | $0.15 | $6.05 | High | Blog: “Kendra Scott Alternatives” |
| rings | 1,000,000 | $0.33 | $2.32 | High | Service: Jewelry SEO (Collections) |
| engagement rings | 823,000 | $1.43 | $5.93 | High | Shopify Design: Engagement Rings Hub |
| pandora jewellery | 823,000 | $0.02 | $0.67 | High | Blog: “Pandora Alternatives” |
| jewelry stores near me | 673,000 | $1.03 | $5.00 | High | Service: Local SEO for Jewelers |
| jewelry | 550,000 | $0.79 | $3.63 | High | Service: Jewelry SEO |
| pandora bracelet | 450,000 | $0.03 | $0.31 | High | Blog: Pandora Bracelet Alternatives |
| jewelry stores | 450,000 | $0.30 | $3.76 | High | Service: Store Location Pages |
| van cleef bracelet | 450,000 | $0.07 | $2.37 | High | Blog: Van Cleef Bracelet Alternatives |
| diamond ring | 368,000 | $0.87 | $3.70 | Medium | Service: Diamond Ring SEO Hub |
| wedding rings | 301,000 | $0.94 | $3.39 | High | Shopify: Wedding Rings Landing |
| promise rings | 301,000 | $0.68 | $2.07 | High | Blog: Promise Rings Guide |
| pandora rings | 301,000 | $0.02 | $0.19 | High | Blog: Pandora Ring Alternatives |
| birthstones | 301,000 | $0.04 | $1.28 | High | Blog: Birthstone Jewelry Guide |
| pearls | 301,000 | $0.25 | $3.63 | Medium | Blog: Pearls Buying Guide |
| jewels | 301,000 | $0.29 | $0.80 | Low | Service: Topical Hub Strategy |
| mens wedding bands | 246,000 | $1.32 | $4.82 | High | Shopify: Men’s Wedding Bands |
| cartier bracelet | 246,000 | $0.29 | $3.71 | High | Blog: Cartier Bracelet Alternatives |
| moissanite | 246,000 | $0.42 | $2.62 | High | Blog: Moissanite vs Diamond |
| bracelet | 246,000 | $0.58 | $3.01 | High | Service: Collection SEO |
| december birthstone | 246,000 | $0.15 | $2.88 | High | Blog: December Birthstone Guide |
| october birthstone | 246,000 | $0.17 | $2.91 | High | Blog: October Birthstone Guide |
| june birthstone | 246,000 | $0.27 | $3.15 | High | Blog: June Birthstone Guide |
| male wedding bands | 246,000 | $1.32 | $4.82 | High | Shopify: Men’s Wedding Bands |
How to Use This Map
- Create hubs & spokes. Example: “Engagement Rings” hub → spokes for diamond ring, wedding rings, men’s bands.
- Match intent with page type. “Near me” → location pages; “brand + product” → comparison/alternative blogs.
- Interlink everything. Hubs link down to spokes; spokes link back up to hubs and across to related products.
- Activate PPC. Use the same clusters for Google Search/Shopping and Meta—then route to the matching page above.
Need a sitemap + content calendar? Talk to Sprout Media.
FAQ
Where should I start?
Build an Engagement/Wedding hub first (highest intent), then launch the Birthstone hub with month pages, followed by Local store pages.
Can I target competitor brand terms?
Yes via editorial “alternatives” posts in SEO. For PPC, bidding may be allowed but avoid trademarks in ad copy; focus on your differentiators.