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We don't run generic digital marketing campaigns for whoever walks in the door. We build paid media systems exclusively for florists — and our 2026 results speak for themselves.
Most digital marketing agencies will take your money and apply a generic e-commerce playbook to your flower shop. They'll set up a Google Ads account, pick some broad-match keywords, run the same Facebook ad format they use for their clothing brand clients, and report monthly on clicks and impressions.
The floral industry doesn't work like other retail. Demand is radically seasonal. A single week — Mother's Day — can represent 25–30% of annual revenue. Delivery radius is a hard constraint, not a preference. Average order values spike dramatically on occasion keywords. And the customer who needs "same-day flower delivery Los Angeles" right now is a completely different buyer from the one browsing Instagram who might be reminded to send their mom something.
We've built every part of our agency around these realities. The result is campaign performance that generic agencies simply can't match.
These numbers are from real campaigns, run for real florist clients during the January 10 – May 9, 2026 period — one of the most competitive windows in the floral calendar. They include the full Mother's Day season ramp-up, at-peak competition, and the post-holiday normalization.
| Platform | Best ROAS | Total Spend | Conv. Value | Cost / Conv. |
|---|---|---|---|---|
| Google Ads — Top Campaign | 1,066.50% | $13,400 | $142,000 | $3.59 |
| Google Ads — Account Blended | 268.80% | $118,000 | $318,000 | $65.89 |
| Meta Ads — Kuania Main | 9.46x | Included | $142,000 | — |
| Meta Ads — Account Blended | 2.97x | $47,900 | $142,000 | $0.72 CPC |
"The average florist running Google Ads without specialist management achieves a 150–250% ROAS. Our clients averaged 268.80% blended — and our top campaign hit 1,066%. The gap between 'running ads' and 'running ads correctly for the floral industry' is measured in hundreds of thousands of dollars every Mother's Day."
Our approach to florist paid media is built on a framework we've refined over years of managing floral advertising budgets. Every new client account is built to this architecture from day one:
We begin with a full audit of existing campaigns (if any), conversion tracking setup, and historical performance data. This tells us exactly what's working, what's wasting budget, and what's missing entirely.
Before spending a dollar on ads, we ensure Google Ads and Meta Pixel are both receiving purchase events with accurate order values. This is the foundation of every ROAS optimization strategy we run.
We build separate campaigns for each intent tier: high-intent local search, occasion and gift keywords, brand protection, and remarketing on Google; cold prospecting, warm retargeting, and past-customer reactivation on Meta. Every campaign has its own budget, bid strategy, and audience — no mixing.
We deploy our pre-built florist keyword library — organized by intent, geography, and occasion — and build lookalike audiences from your customer data. These assets are refined continuously based on performance data.
We develop Meta ad creative specifically designed for floral purchases: product-forward images, urgency-overlaid video, and social proof copy. Creative is refreshed every 3–4 weeks to prevent fatigue and maintain CPCs below $1.00.
Two to three weeks before each major floral holiday, we execute our pre-built scaling playbook: budget increases, bid adjustments, audience expansion, and creative updates timed to the holiday demand curve.
"Our Mother's Day revenue tripled compared to last year. The Google Ads ROAS was unbelievable — we couldn't keep up with orders. Best investment we've made in marketing."
"Finally an agency that actually understands the floral business. They knew about Valentine's Day ramp-up timing before I even mentioned it. Our CPCs dropped 40% in the first month."
"I was running my own Google Ads for two years and never got above 200% ROAS. Within 90 days of switching to this team we were at 650%. I wish I'd done this sooner."
Everything florists ask before working with us.
Get a free Google Ads and Meta Ads audit for your florist business. We'll show you exactly where your current campaigns are losing revenue and what 1,000%+ ROAS looks like in your market.
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