Your traffic isn’t broken. Your story is.

When Kuania came to us, they had:

• A solid product line

• A live Shopify store

• Consistent traffic

• And growing demand

But the brand wasn’t converting like it should.

Why?

They were speaking to everyday shoppers…
When their true audience was jewelry resellers — boutique owners, side hustlers, and wholesalers looking to grow.

Here’s what we changed:

✅ Repositioned the brand to serve and speak directly to resellers
✅ Rebuilt the Shopify site for clarity, conversion, and mobile-first wholesale UX
✅ Created SEO content targeting high-intent, reseller-focused keywords
✅ Launched Google Search + Performance Max campaigns focused on buyer intent
✅ Unified messaging across channels to say one thing clearly:
“We help jewelry sellers grow their business.”

In just 90 days, Kuania saw:

• 54% increase in sessions

• 99% increase in conversion rate

• 16% increase in average order value

• 25% growth in total sales

• 18% increase in marketing-attributed revenue

• Highest organic conversion rate came from Google Search (2.97%)

This wasn’t a lucky spike.
It was a complete repositioning — from “just another jewelry store” to a growth engine for jewelry entrepreneurs.

The transformation?

Kuania stopped selling to browsers.
And started empowering resellers to build their own brands.

That’s the kind of shift we create at Sprout Media.

If your store has traffic but no traction…
If your brand feels unclear or underperforming…

We’ll show you how we turn product-first stores into purpose-driven brands

Explore Kuania here: kuania