How PelvicTech Achieved 152% YoY Growth by Rebranding and Dominating Digital

In an industry often silenced by stigma, PelvicTech is shifting the narrative — from discomfort to confidence, from awkward to essential.

By repositioning itself as a pelvic health device company (not just “sexual wellness”) and investing in SEO, Google Ads, and conversion strategy, PelvicTech experienced a 152% increase in total sales year-over-year — in just four months.

And the transformation was no accident. It was led by Sprout Media — the leading growth partner for medical device companies ready to scale with clarity, compliance, and results.

Year-over-Year Growth Snapshot

(February 22 – June 30, 2025 vs. same period in 2024)

PelvicTech saw extraordinary YoY growth across every major metric:

Gross Sales increased from $6,668.60 in 2024 to $17,002.85 in 2025 — a 155% increase
Net Sales jumped from $5,981.77 to $15,150.45, marking a 153% lift
Orders Fulfilled more than doubled, rising from 80 to 193 (141% growth)
Conversion Rate improved from 0.62% to 0.95%, up 54%
Sessions rose from 13,390 to 19,438, a 45% increase in traffic
Add to Cart events surged from 287 to 846 — a 195% increase
Checkouts Reached grew from 152 to 471 — a 210% jump
Completed Purchases increased from 81 to 208 — a 157% rise
Average Order Value (AOV) rose slightly from $78.42 to $80.53 — a 3% improvement

What Drove This Massive Growth?

1. Strategic Rebranding
PelvicTech repositioned its identity from a “sexual health brand” to a trusted source of pelvic health and recovery devices — giving it access to:

Postpartum women
Incontinence and prolapse patients
Menopausal health seekers
Pelvic floor therapists and medical clinics

This reframing removed friction, improved trust, and enabled clinical adoption.

2. Full-Funnel Digital Execution by Sprout Media

Sprout Media implemented a comprehensive strategy that combined:

Google Ads (compliance-focused, high-intent keywords)
Search Engine Optimization (condition-driven content, therapist pages)
Conversion Rate Optimization (UX, mobile speed, checkout flow)

Key Wins:

+195% in “Add to Cart” events
+210% in checkout initiations
+157% in completed purchases
+3% in average order value

All while reducing reliance on discounts, which dropped from 3.3% of revenue in 2024 to just 1.5% in 2025.

3. Regional Growth Opportunities

Council Bluffs, Iowa: 748% increase in traffic
Los Angeles & Chicago: Major metro growth
Mobile-First Optimization: 70%+ of all sessions were mobile

Sprout Media’s mobile-first, HIPAA-compliant design strategy ensured patients could seamlessly research, shop, and convert from anywhere.

Top Devices Driving Results

UriCap Female External Urine Device
$1,386 in sales — +87% growth YoY
Anorectal Balloon Expulsion Catheter
$1,084 in sales — +31% growth YoY

These are not trendy DTC products. They’re medically necessary, clinically endorsed solutions — and now they’re reaching patients because the digital foundation has been built the right way.

Lessons for Other Medical Device Brands

Position for Trust: Reframing language from "sexual wellness" to "pelvic health" increased perceived legitimacy and clinical interest.
Own Search Demand: Buyers are already searching for these terms. The question is — are you showing up when they do?
Track Everything: Without funnel-level data, optimization is impossible. PelvicTech’s performance gains were made by tracking every step.

Is Your Brand Ready for This Level of Growth?

If you're a medical or wellness brand sitting on real value — but your digital presence doesn’t reflect it — Sprout Media is here to help.

We specialize in:

Rebranding and repositioning for medical trust
High-performing, compliant Google Ads
Scalable SEO content frameworks
Full-funnel optimization — from first click to checkout

This is the blueprint. PelvicTech proved it works.

👉 Book a strategy session today and let’s write your success story next.

Medical Devices - From Taboo to Trusted