Case Study: How We Scaled Pelvic Tech’s Sales with Google Ads

Client: Pelvic Tech
Campaign Type: Google Performance Max
Period: Feb 22 – May 2, 2025
Budget: $20/day

🎯 The Challenge

Pelvic Tech came to us looking to boost online sales and reach more customers within a limited daily ad budget. Their previous campaigns were underperforming, with low sales conversion and inefficient ad spend.

We were tasked with improving:

• Purchase volume

• Cost efficiency

• Overall campaign performance

💡 Our Strategy

We implemented a Performance Max (Pmax) campaign with the following key improvements:

• Full-funnel audience targeting → Warm audiences (website visitors, cart abandoners) + cold audiences (new interest-based segments)

• Creative asset refresh → We updated ad copy, images, and videos to improve engagement.

• Conversion tracking setup → We integrated Google Analytics 4 and Tag Manager to track purchases and optimize bidding.

• Daily budget optimization → We tested and stabilized at $20/day for maximum ROI.

• Ongoing performance monitoring → Weekly adjustments to bids, audience segments, and creative.

📊 The Results (Feb 22 – May 2, 2025)

• 1,390 Clicks → Strong volume of qualified visitors

• 3,480 Purchases/Sales (platform-reported events) → Significant traffic actions

• 68 Completed Purchases → Meaningful sales growth

• $960 Total Ad Spend → Highly efficient spend over ~2.5 months

Most importantly, we reduced cost per acquisition (CPA) and increased return on ad spend (ROAS) — turning each marketing dollar into meaningful sales.

🚀 Key Takeaways

✅ Performance Max works powerfully when paired with the right audiences and assets.
✅ Conversion tracking is critical to smart bidding and optimization.
✅ Even with a small budget, consistent monitoring and creative updates deliver big gains.
✅ We helped Pelvic Tech turn limited ad spend into a measurable sales channel.