189 Qualified B2B Leads in 60 Days for a High-Stakes Furnishings Provider
For one of our clients — a company specializing in furnishings for complex, safety-critical environments — we knew that getting clicks wasn’t enough. We needed decision-makers, procurement teams, and project managers who were ready to act.
And the results speak for themselves:
✅ 5,160+ Clicks | ✅ 69,000 Impressions | ✅ 189 Qualified Leads | ✅ $5.84K Ad Spend
The Challenge
This client operates in a highly technical industry, providing solutions for laboratories, chemical facilities, and other safety-sensitive environments.
Their customers expect expertise, reliability, and compliance — so every lead has to count.
The core challenge was:
Low lead quality from generic campaigns
Unoptimized landing pages that failed to convert
Junk leads from bots and non-relevant users
Our B2B Growth Strategy
We focused on full-funnel optimization — not just running ads, but creating a conversion ecosystem that drives predictable growth.
Here’s what we implemented:
1. Precision-Targeted PPC Campaigns
Built high-intent keyword clusters targeting buyers searching for furnishings in safety-critical environments
Split campaigns into Performance Max for conversions + Search for high-value keywords
Leveraged geo-targeting to focus on regions with active projects
2. Conversion-Optimized Landing Pages
Rebuilt landing pages focused on decision-maker pain points
Added value-driven messaging tied to their expertise in chemical resistance, fume containment, and physical protection
Improved mobile experience for faster, frictionless submissions
3. Form Optimization & Lead Quality Control
Simplified forms to reduce drop-offs
Added 2FA verification & CAPTCHA to eliminate spam
Integrated CRM-based lead scoring to prioritize qualified opportunities
The Results:
In just 60 days, we delivered:
189 qualified B2B leads from procurement managers, project engineers, and decision-makers
5,160+ clicks at a highly competitive cost-per-click
A streamlined sales funnel where marketing and lead quality aligned perfectly
This isn’t just about traffic — it’s about turning impressions into impact.
The Takeaway
B2B buyers are different. They require trust, expertise, and value before taking action. That’s why our approach doesn’t stop at “running ads.”
We combine data-driven PPC, landing page optimization, and lead validation systems to ensure that every dollar spent produces high-quality opportunities for your sales team.
If You’re a B2B Business Owner
If your Google Ads are generating clicks but not conversions, or your sales team is wasting time on junk leads, let’s talk.
DM me
or
Book a Free Strategy Call: https://lnkd.in/gi34-NAN
