How Sprout Media became the go-to growth agency for jewelry shops ready to scale

Most jewelry brands are stuck in a loop: they post pretty pictures, boost a few posts, maybe try a Reel—and hope for sales.

But hope isn’t a strategy.

At Sprout Media, we build and manage Meta ad campaigns that consistently turn browsers into buyers. This month, our clients saw ROAS as high as 14.68x, spending under $600 and generating over $10K in direct sales—all from targeted Meta ads.

Here’s how we do it—and how your jewelry brand can too.

📈 Real Meta Ads. Real Results.

💎 1. Product Spotlight Ads (Bracelets)

Spend: $552.06
Revenue: $5,662.45
ROAS: 10.26x
Purchases: 39
Cost/Purchase: $14.16

Stacked, styled, and professionally edited bracelet photos outperformed every other creative. When it comes to Meta, visual clarity = conversion.

👂 2. Clean Product Creatives (Earrings)

Spend: $131.24
Revenue: $1,486.49
ROAS: 11.33x
Purchases: 8
Cost/Purchase: $16.41

Sometimes less is more. Minimalist, clean-background shots of high-margin earrings worked perfectly for mobile shoppers browsing on impulse.

📸 3. Lifestyle Photoshoots

Spend: $140.42
Revenue: $2,061.69
ROAS: 14.68x
Purchases: 11
Cost/Purchase: $12.77

People don’t buy jewelry. They buy status, elegance, emotion. These model-driven lifestyle shots did exactly that—and converted like crazy.

🎞️ 4. Reels (Short-Form Video)

Spend: $204.81
Revenue: $615.33
ROAS: 3.00x
Purchases: 5
Cost/Purchase: $40.96

Reels are attention-grabbers, not closers. We use them at the top of the funnel, then retarget with static creatives to drive purchases.

What Makes Sprout Media Different?

Most agencies run Meta ads like it’s still 2019.

✅ They boost posts
❌ They don’t test multiple creatives
❌ They skip retargeting
❌ They don’t track purchase ROAS
❌ They don’t understand jewelry as a category

At Sprout Media, we do things differently.

💡 Our Meta Ads Formula for Jewelry Shops:

Design thumb-stopping creatives — product closeups, lifestyle, carousel, and Reels
Segment cold vs. warm traffic — different creative + copy for each stage
Launch fast, test faster — copy angles, UGC, studio shoots, bundles, offers
Scale what converts — based on purchase data, not guesswork
Build long-term growth — using ROAS, LTV, and strategic creative refreshes