8 Strategies to Get More Flower Orders and Stand Out From the Competition
Powered by Sprout Media – The #1 Marketing Agency for Florists
Marketing your flower shop isn’t just about posting pretty bouquets on Instagram. If you want to grow in today’s competitive landscape, you need smart, modern strategies that attract local customers, build trust, and convert visitors into consistent orders.
At Sprout Media, we’ve helped florists across cities like Los Angeles, New York, and Orange County go from slow, unpredictable days to fully booked weeks.
Ready to break out of the cycle and grow your floral business online?
Here are 8 high-converting florist marketing ideas — backed by search trends and optimized for 2025.
1. Set SMART Goals to Increase Flower Orders
Before spending another dollar on ads or printing flyers, start by setting SMART goals — Specific, Measurable, Achievable, Relevant, and Time-bound.
Instead of saying:
👉 “I want more orders”
Set:
👉 “I want to get 25 new online flower orders per week within the next 90 days.”
At Sprout Media, we help florists break down their growth goals and create winning strategies through Google Ads, email marketing, and local SEO.
2. Show Off Your Expertise with SEO-Friendly Content
Want to show up when customers search:
“Best flowers for Mother’s Day”
“Wedding florist near me”
“How to preserve fresh flowers”?
That’s search engine optimization (SEO)—and it starts with content.
📸 Create a behind-the-scenes Instagram Reel.
📝 Write a blog post like “Top 10 Wedding Flower Trends for 2025.”
📧 Email a guide titled “How to Choose the Right Flowers for Any Occasion.”
Search engines reward helpful content. At Sprout Media, we’ll help you create content that ranks and converts.
3. Answer Questions Before They’re Asked
Your customers are already Googling:
“How much does a wedding florist cost?”
“Do florists deliver on Sundays?”
“Which flowers are in season now?”
Get ahead of these searches by:
✅ Publishing FAQs on your website
✅ Creating downloadable guides
✅ Optimizing your Google Business Profile
This strategy helps you show up in AI Overviews (SGE) and People Also Ask boxes. We’ll help you implement it — click here to get started.
4. Use Video to Build Trust and Engagement
Video boosts:
Retention
Time on site
Trust
Sales
🎥 Film behind-the-scenes flower prep
🎥 Create IG Reels showing flower care
🎥 Add a homepage welcome video
Sprout Media can help plan, shoot, and optimize video content for SEO and customer engagement.
5. Stay Top-of-Mind with Email Marketing
Email marketing remains the highest-ROI channel for florists.
💐 Send monthly flower care tips
💌 Share seasonal offers
🎉 Automate birthday discounts
We’ll help you stay consistent and valuable with:
Automated email flows
Custom templates
Campaign management
👉 See how Sprout Media can help
6. Offer Freebies to Build Your Email List
Want to grow your list and your revenue? Use lead magnets.
Top-performing freebies:
📥 “Download our Seasonal Flower Guide (Free)”
📥 “How to Make Your Grocery Store Bouquet Look Luxurious”
📥 “Wedding Planning Timeline – Floral Edition”
We’ll design and launch these offers to help you turn visitors into leads. Let’s talk.
7. Automate Reviews to Rank Higher Locally
Online reviews are the #1 trust signal customers look for.
✅ Automate post-purchase review requests
💸 Offer small incentives (like 10% off next order)
📍 Optimize your Google Business Profile
At Sprout Media, we build systems that increase reviews and help you rank higher in local search results.
8. Partner With a Florist Marketing Expert
You’re the expert in flowers. We’re the experts in growing flower shops.
🌸 We specialize in marketing for florists
🌎 We’ve worked with shops in LA, NYC, and across the U.S.
📈 We’ve increased client sales by 40–200%
We manage:
Google Ads
SEO
Website optimization
Social media & content
Lead generation
Book your free strategy call today:
👉 www.thesproutmedia.com/contact
Q: What are the best marketing strategies for florists in 2025?
A: Top strategies include local SEO, video marketing, lead magnets, Google Ads, and partnering with a florist-focused agency like Sprout Media.
Q: How do I get more flower orders online?
A: Optimize your website, run local Google Ads, publish SEO content, collect reviews, and use email marketing to build repeat business. Sprout Media helps florists do all of this.
Q: Is email marketing effective for florists?
A: Yes, email marketing remains one of the highest ROI channels for florists. It's ideal for staying top-of-mind with seasonal promotions, care tips, and special offers.