ALERT !! Kuania Hit #1 on Google — By Adapting to the New Search Era
When Google rolls out a major update, most businesses panic. Rankings drop. Ads underperform. Traffic disappears.
But not us.
At Sprout Media, we lean in — and we adapt.
One of our clients, Kuania, a fast-growing Oro Laminado and gold-filled jewelry brand, didn’t just survive the latest Google update. We used it as fuel to leap ahead of the competition.
The Result?
#1 ranking for "oro laminado" (1,900 monthly searches)
+84 positions gained for "gold filled jewelry" (now at position #16, with 8,100 monthly searches)
Over 10,000 high-intent monthly searches now pointed toward their store
What Changed — And Why It Mattered
Google’s recent updates are centered around AI-powered search, mobile-first indexing, and intent-driven results. That means the old tactics — keyword stuffing, slow desktop-first sites, and shallow blog content — don’t cut it anymore.
Here’s how we positioned Kuania to win:
1. Mobile-First, Speed-Optimized Website
We rebuilt and optimized all key landing pages for:
Lightning-fast load times
Mobile responsiveness
Core Web Vitals performance
Why? Because if your site doesn’t perform on mobile, you don’t even make it into Google’s new rankings.
2. Content That Solves Real Problems
We created:
Deep, keyword-driven FAQs
Blog posts targeting specific customer questions
Optimized product page copy that matches how real people search
This helped us align with search intent, a key factor in Google’s AI updates.
3. Strategic Google Ads to Accelerate SEO
While SEO matured, we launched highly targeted Google Ads campaigns to:
Drive qualified traffic to top-performing pages
Test high-intent keywords
Build early momentum and brand signals
The result? More clicks, faster learning, and stronger organic performance.
4. Link Building the Right Way
We focused on:
High-authority backlinks from relevant, trusted sources
Smart internal linking between collection pages, blogs, and homepage
Structuring content clusters to boost overall domain authority
No shady link farms. Just long-lasting ranking power.
The Bottom Line
The SEO game has changed. Most businesses are still playing by last year’s rules.
At Sprout Media, we play to win — and we evolve as fast as the algorithms.
If your Shopify store, eCommerce site, or local business has been hit by declining traffic, rising ad costs, or disappearing visibility — let’s talk.
We’ll show you how to turn your website into your top-performing sales rep.
Ready to rank higher, convert faster, and scale smarter?
Book a free 20-minute strategy call today and let’s build you a search system that lasts. CLICK HERE
