3,463% ROAS
How Little Garden Flowers - Google Ads and Local Targeting
For this year’s Mother’s Day campaign, Little Garden Flowers focused on one thing: showing up exactly where local buyers were searching.
With the help of Sprout Media, we launched a tightly targeted Google Ads strategy built around local intent and buyer behavior. The results? A campaign that delivered 3,463% Return on Ad Spend in just a few days.
📍 The Strategy
Radius-Based Targeting
We targeted a 5–10 mile radius around the shop, making sure ads only showed to people who could actually get flowers delivered locally.Local Buyer Intent Keywords
We bid on high-intent search terms like:“Mother’s Day flowers [city]”
“Same-day flower delivery [city]”
“Best florist near me”
This ensured ads showed up when buyers were actively looking to order.
Google Search + Performance Max
We combined search ads with Performance Max campaigns to cover local Maps, YouTube, and Shopping placements, maximizing exposure for in-the-moment searches.
💐 The Results (May 7–12, 2025)
Clicks: 126
Avg. CPC: $0.73
Ad Spend: $91.78
Actual ROAS: 3,463%
This campaign proved that with the right geo-targeted strategy and keyword intent, even a small flower shop can outperform big-budget competitors in the local market.
