A Rebrand with Roots
Bixby Knolls Flowers has been a cherished part of the Long Beach community since 1951, founded on a passion for artistry and a love for flowers. Known for their unique and original designs featuring exotic blooms, Bixby Knolls quickly became a neighborhood favorite. With an award-winning designer on site and a reputation for friendly, attentive service, they’ve built a legacy of making every floral gift meaningful.
Now stewarded by a dedicated team carrying forward decades of tradition, Bixby Knolls Flowers is embracing a brand refresh that honors its heritage while looking to the future. The goal: to reflect not only their mastery of floristry but also their deep commitment to the Long Beach community — creating moments and memories that last well beyond the bouquet.
Services
- Ecommerce
- Brand building
- Digital experiences
- Content & Production
- Design
The Strategy
Mobile View
Understanding the deep legacy and neighborhood roots of Bixby Knolls Flowers, we set out to honor their decades of old-school charm while elevating their brand with a fresh, contemporary edge. We began by developing a logo suite that captured the essence of Bixby Knolls Flowers’ timeless artistry and trusted expertise. The branding system was thoughtfully designed to reflect the vibrant, diverse spirit of their floral creations.
This rebrand came to life through every detail — from custom packaging and stationery to branded apparel and delivery vans — ensuring the Bixby Knolls Flowers experience bloomed at every customer touchpoint. The centerpiece of this transformation was a beautifully designed, bilingual e-commerce shop on Shopify, perfectly showcasing their offerings and seamlessly integrated with their internal systems to deliver an exceptional online shopping experience.
