Valentine's Day window display with a large heart, floral decorations, and the text 'Happy Valentines' and 'Love'.
White line drawing of a potted plant with leaves and flowers on a dark green background.

A Rebrand with Roots

Bixby Knolls Flowers has been a cherished part of the Long Beach community since 1951, founded on a passion for artistry and a love for flowers. Known for their unique and original designs featuring exotic blooms, Bixby Knolls quickly became a neighborhood favorite. With an award-winning designer on site and a reputation for friendly, attentive service, they’ve built a legacy of making every floral gift meaningful.

Now stewarded by a dedicated team carrying forward decades of tradition, Bixby Knolls Flowers is embracing a brand refresh that honors its heritage while looking to the future. The goal: to reflect not only their mastery of floristry but also their deep commitment to the Long Beach community — creating moments and memories that last well beyond the bouquet.

Services

- Ecommerce

- Brand building

- Digital experiences

- Content & Production

- Design

The Strategy

Website homepage for Bixby Knolls Flowers with a background image of a flower arrangement and navigation menu at the top
A potted orchid arrangement with white and pink flowers, set against a plain white background, displayed on a website for floral products.
Homepage of Bixby Knolls Flowers website with logo of a flower arrangement, a search icon, shopping cart, and personal account icon at the top. Text promotes floral services in Long Beach since 1951.
Business cards for Bixby Knolls Flowers on a wooden table with a green glass, a green notepad, and a green pen.
Logo for Bixby Knolls Flowers with a line drawing of a bouquet of flowers in a vase on a dark green background
Online plant store displaying four potted orchid arrangements, labeled Orchid Elegance, Yellow Orchid, White Orchid Love, and Double Orchids, with prices ranging from $150 to $250.

Mobile View

White business card with black text for Renne West, including email, phone, address, and website, placed on a white surface with part of a green item and a gold tray with green paper clips visible.
A white pot with orchids, including white and pink blossoms, against a plain background.

Understanding the deep legacy and neighborhood roots of Bixby Knolls Flowers, we set out to honor their decades of old-school charm while elevating their brand with a fresh, contemporary edge. We began by developing a logo suite that captured the essence of Bixby Knolls Flowers’ timeless artistry and trusted expertise. The branding system was thoughtfully designed to reflect the vibrant, diverse spirit of their floral creations.

This rebrand came to life through every detail — from custom packaging and stationery to branded apparel and delivery vans — ensuring the Bixby Knolls Flowers experience bloomed at every customer touchpoint. The centerpiece of this transformation was a beautifully designed, bilingual e-commerce shop on Shopify, perfectly showcasing their offerings and seamlessly integrated with their internal systems to deliver an exceptional online shopping experience.

Desktop View

Website homepage for a flower shop displaying three floral arrangements: a sympathy arrangement in a black vase with white flowers, a standing cross-shaped wreath made of pink and red roses, and a large round floral casket spray in shades of pink, red, and white.
A white floral arrangement in a black vase featuring white lilies, roses, hydrangeas, and greenery.
Screenshot of an online shopping cart with two identical orchid plants named Orchid Elegance, priced at $250 each, with options to add or remove quantity, and fields for entering a message and adding order notes.
Business cards for Bixby Knolls Flowers and Renne West on a wooden table, with a green journal and a green pen nearby.
Screenshot of a business review website featuring reviews for Bixby Knolls Flowers, with customer comments, star ratings, and a map showing the location at 611 E Carson St, Long Beach, CA.
Three potted orchid plants on a website with product images and prices displayed below each plant. The orchids are purple, white, and yellow.
Mobile screenshot of a flower shop website showing a decorative header with a flower illustration, a May 2025 calendar pop-up, a 'Check Out' button, and navigation icons for Home, Menu, Shop, Wishlist, and Account.

CARDS

A white table with a green card that reads "BIXBY KNOLLS FLOWERS," a white envelope, a cup of coffee, and two butter cookies.
A footer section of a website with categories: Quick Links, Shop by Occasion, Newsletter, Contact Us, Store Hours, with information on policies, delivery, orchids, birthday, anniversary, congratulations, subscription email box, store address, phone, email, and hours of operation.
Online flower shop homepage with navigation menu, flower arrangements, and a flame background. Features options for shopping, sympathy and funeral flowers, pricing, and bestsellers including images of floral arrangements and prices.
Online order summary screen displaying total amount of $500, subtotal, and options to update cart, choose pickup or local delivery, select date, and check out. Navigation icons for home, menu, shop, wishlist, and account at the bottom.
Business card for Renne West with contact information, address in Long Beach, California, and a floral illustration at the top.
Mobile shopping cart checkout page with a countdown timer, product name 'Orchid Elegance', price $25.00, and a pop-up message prompting the user to add personalized text before adding the item to cart. The page also shows payment and shipping options, a quantity selector, and navigation icons at the bottom.
White greeting card with the text "BIXBY KNOLLS FLOWERS" and a small tree illustration, next to a white envelope, two yellow cookies, a cup of coffee, and part of a gold object on a white surface.